Category: Business - Page 74 - Bigger Bottom Line

Developing a Comprehensive Small Business PR Plan and Calendar

July 15, 2025January 3, 2023 by Bigger Bottom Line

The world of small business can be both exhilarating and challenging. As an entrepreneur, you wear multiple hats – from managing day-to-day operations to spearheading growth strategies. In this fast-paced environment, it’s easy to overlook the importance of public relations (PR). However, a well-executed PR plan can be a game-changer, helping you build brand awareness, establish credibility, and ultimately drive business success.

Sales Prospecting and Lead Generation Techniques for Small Businesses

July 15, 2025January 3, 2023 by Bigger Bottom Line

Generating leads and finding new customers is a constant challenge for small business owners. Without a steady stream of prospects, even the most well-established businesses can struggle to maintain growth and profitability. However, with limited resources and competing priorities, many small businesses find it daunting to dedicate time and effort to effective sales prospecting and lead generation strategies.