According to Side Hustle Nation, about 39% of American workers have a side hustle.
The Rise of Modern Side Hustles
The side hustle landscape has evolved dramatically, with approximately 39% of working Americans now maintaining additional income streams. This represents about 80 million people, with even higher participation rates among millennials at 50%. Interestingly, these ventures aren’t just for financial survival — while extra income is a common motivator, 78.4% of side hustlers report they aren’t struggling to make ends meet.
Popular and Profitable Options
The most lucrative side hustles typically fall into three main categories: online businesses (including blogging and course creation), freelancing/consulting, and local services. The average monthly earnings from side hustles is $1,122, though the median is $200, indicating significant variation in success rates. Time investment appears crucial — while most side hustlers spend 11–16 hours weekly on their ventures, those earning over $500 monthly typically dedicate at least 5 hours per week to their projects.
Strategic Approach for Success
To build a successful side hustle, focus matters more than time. The most effective approach involves identifying leverageable talents, setting clear financial targets, and creating a realistic schedule that doesn’t interfere with primary employment. Research shows that side hustles can actually enhance performance at full-time jobs when managed properly. Additionally, having an accountability partner or mentor can significantly increase the likelihood of success, as they can provide guidance and help maintain momentum during challenging periods.
For more detailed guidance on setting up or improving your side hustle, check out Bigger Bottom Line’s “Ultimate Step-by-Step Guide to Starting Your Business” here, or at Amazon.