Month: January 2023 - Page 2 - Bigger Bottom Line

Crowdsourcing and Open Innovation for Small Business Product Development

July 15, 2025January 6, 2023 by Bigger Bottom Line

Staying ahead of the curve and continually innovating is crucial for the success of any small business, especially in today’s rapidly evolving marketplace. One of the most significant challenges small business owners face is developing new products or services that resonate with their target audience while staying within their limited resources. Traditionally, product development has been an expensive and time-consuming process, often requiring specialized expertise and extensive research. However, the rise of crowdsourcing and open innovation has opened up new avenues for small businesses to tap into a global pool of talent, ideas, and resources, revolutionizing the way products are conceived, designed, and brought to market.

Developing a Comprehensive Small Business PR Plan and Calendar

July 15, 2025January 3, 2023 by Bigger Bottom Line

The world of small business can be both exhilarating and challenging. As an entrepreneur, you wear multiple hats – from managing day-to-day operations to spearheading growth strategies. In this fast-paced environment, it’s easy to overlook the importance of public relations (PR). However, a well-executed PR plan can be a game-changer, helping you build brand awareness, establish credibility, and ultimately drive business success.

Sales Prospecting and Lead Generation Techniques for Small Businesses

July 15, 2025January 3, 2023 by Bigger Bottom Line

Generating leads and finding new customers is a constant challenge for small business owners. Without a steady stream of prospects, even the most well-established businesses can struggle to maintain growth and profitability. However, with limited resources and competing priorities, many small businesses find it daunting to dedicate time and effort to effective sales prospecting and lead generation strategies.

Facility Management and Workspace Design for Small Businesses

July 15, 2025January 1, 2023 by Bigger Bottom Line

When it comes to running a successful small business, many factors contribute to your overall success. From delivering exceptional products or services to managing finances and operations, small business owners have a lot on their plates. However, one crucial aspect that is often overlooked is the role of effective facility management and workspace design. Your workspace is more than just a physical location; it’s an extension of your brand, a reflection of your company culture, and a critical factor in employee productivity and satisfaction.